Whilst passing through Terminal 5 at Heathrow on our way to catch our flight to Hong Kong on Wednesday evening, I saw a large advert for Accenture. I suppose it was most notable for not featuring Tiger Woods (surprise surprise), but it actually caught my eye because it featured a picture of a frog jumping over two other frogs, and it had the slogan "Play Quantum Leapfrog". I looked at it for a while and decided that I didn't get it. I realise that lots of business travellers will pass underneath this advert, but do these high-powered, decision-making executives really opt to spend several thousands of pounds per day on consultants on the basis of an advert like this at an airport? Really? Is that what it all boils down to? I found that thought remarkable.
C. saw it differently.
C. thought that it was a very clever piece of advertising that made Accenture Consultancy look desirable to any business that was aspiring to make that quantum leap forwards. Which ambitious company wouldn't want to be the frog leaping over the other frogs?
I pondered this for a moment.
"You might be ahead of the other frogs, but at the end of the day, you're still just a frog."
Apparently this attitude might be the reason why my career has not advanced as far and as fast as it might have done.
Read: The Case for Being Less Serious
1 day ago